Keep the Wild
Our Commitment to the People, Products, and Places that make YETI, YETI.
Keep the
Wild
Our Commitment to the People, Products, and Places that make YETI, YETI.
PEOPLE
Our brand's lifeblood is our people, from the talented and passionate YETIzens who ideate, design, market, and sell incredible YETI products to the workers who source, manufacture, and transport them.
We continue to make progress against our goals to create a diverse, equitable, and inclusive company, to support our employees, and to address critical environmental and labor opportunities in our global supply chain.
PRODUCT
We believe that what is good for the planet is synonymous with what is good for business, and we remain determined to tackle the impacts of climate change.
Our approach to keeping the wild, wild is science-based, data-driven, and encompasses the entire life cycle of our products. We continue pushing forward our commitment to innovative, high-performing, durable, and built for the wild products by separating growth from environmental impact.
PLACES
Our mission is rooted in a passion for pursuits in the wild while protecting our natural resources. Our partnerships, sponsorships, and product donations support conservation, restoration, and community resilience initiatives.
We are committed to removing barriers to the outdoors. YETI partners with organizations working with historically underrepresented groups to increase their access to outdoor recreation and we continue to expand the diversity of our YETI Ambassadors to break down the perception that the wild belongs to only one group.